The objective of this visual identity package is to set the parameters of the utilization of the new brand elements. The new visual identity brings a modern, high end approach to the brand which will resonate with the target market, shifting Summit to a high level of perception.
Brand Design. Branding Stationery Design, Branding Guideline
Adobe Illustrator, Adobe Photoshop, Adobe XD
Y5 Creative
The Estate Jewellery logo represents the tradition of jewelry passed down from older to younger generations. At its center, I've incorporated the letter 'S' within a diamond-shaped icon, symbolizing the continuity of heritage and modernity.
Since the primary colour is deep teal, the cool grey should only be used as a secondary colour. Secondary colours should never be the prominent colour when the primary colour is present on the page.
Typography is a powerful branding tool when used consistently. The typeface laid-out pairs best with the brand and provides it with an modern and elegance.
Typeface 1 should be used across all print and web applications whenever possible.
In the rare event that Typeface 1 cannot be integrated into a design (i.e. MailChimp), Typeface 2 should be used as the secondary default typeface.
I have created a brand guideline for Summit Diamonds, which is crucial for maintaining consistency in the use of the correct logo, colours, and fonts. Typography is also an essential aspect of the brand, and it should be used appropriately.
Therefore, all brand materials are available in PNG, JPG, EPS, AI, and PDF formats.
Mockups are a useful tool for presenting a design in context. To help White & Gale visualize their new logo and packaging before production, I created a few mockups.
