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Salmon Parks

Vancouver Based Senior Product Designer > Brand Design > Salmon Parks
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Branding Story

At Salmon Parks, we take important steps to protect and conserve the salmon ecosystem. We aim to restore balance to the ecosystem and preserve natural resources for future generations. We believe in creating a harmonious relationship between humans and nature, preventing destructive practices and promoting conservation.

Instead of intervening and disrupting the ecosystem, we let nature heal and balance the lands, rivers, and streams. We set limits and give nature the time and space to recover, preserving the natural course of things. By doing so, we aim to create a healthier and more sustainable environment for all.

Our ultimate goal is to create a better future for all by taking action now. By doing our part, we aim to ensure that this unique ecosystem and all its components are preserved and conserved for generations to come.

Case Information

  • My Role

    Brand Design. Branding Stationery Design, Branding Guideline

  • Tools & Method

    Adobe Illustrator, Adobe Photoshop, Adobe XD

  • Client

    Y5 Creative

Logo

Colour Palette

The primary and secondary colours should always be used with the designated colour values.

 

These colours are chosen in order to project the branding image of being a leading, dependable and quality company.

Typography

The primary and secondary colours should always be used with the designated colour values.

 

These colours are chosen in order to project the branding image of being a leading, dependable and quality company.

Brand Guidelines

I have created a brand guideline for Salmon Parks, which is crucial for maintaining consistency in the use of the correct logo, colours, and fonts. Typography is also an essential aspect of the brand, and it should be used appropriately.

 

Therefore, all brand materials are available in PNG, JPG, EPS, AI, and PDF formats.

Mockups

Mockups are a useful tool for presenting a design in context. To help Salmon Parks visualize their new logo and packaging before production, I created a few mockups. It allows Salmon Parks to see how their colour palette and design would look in real-life scenarios.