Branding Story

After being cast out from their Serbian (Romani) Gypsy community, two sisters are sharing their 1000-year-old mysterious, secret culture and cuisine with the world through their unique range of sauces.

Kultura Kafe Sauces are authentic and unique. Something "NEW" to offer the public who are looking for tastes they have never tried before. Their mantra is - Once you have tasted these delicious speciality sauces, you will be "hooked" and will not be able to live without them! These magical sauces are seductive and satisfying, allowing the public a peek into the mystique of the gypsy world. After all, it is their food, music, and dance connect them with their culture.

Case Information

  • My Role

    Brand Design. Branding Stationery Design, Branding Guideline

  • Tools & Method

    Adobe Illustrator, Adobe Photoshop, Adobe XD

  • Client

    Y5 Creative

Logo

When I created the logo for Kultura Kafe, I decided to incorporate the use of the double letter K's which is a mirror view of each other. Additionally, I added a leaf to represent natural products, which are a significant aspect of Romani culture.

Colour Palette

The colours are chosen in order to project the branding image of a high-end, customer-oriented, friendly, knowledgeable and trusted company.

Typography

Typography is a powerful branding tool when used consistently. The typeface laid out pairs best with the brand and provides it with a modern elegance.

Brand Guidelines

I have created a brand guideline for Kultura Kafe, which is crucial for maintaining consistency in the use of the correct logo, colours, and fonts. Typography is also an essential aspect of the brand, and it should be used appropriately.

Therefore, all brand materials are available in PNG, JPG, EPS, AI, and PDF formats.

Mockups

Mockups are a useful tool for presenting a design in context. To help Kultura Kafe visualize their new logo and packaging before production, I created a few mockups. It allows Kultura Kafe to see how their colour palette and design would look in real-life scenarios.